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<h3>their tools, ur rules: <em>the tactical mis-use of online platforms</em></h3>
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<h3>their tools, ur rules: <em>the tactical mis-use of online platforms</em></h3>
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<p>is it a contradiction if a post discouraging people from using Facebook receives lots of likes, comments && shares on the platform? artists/activists movements--from the Situationists to Culture Jammers to Tactical Media--have for years been resisting the corporate agendas of mass media through a series of techniques centered around the un-authorized re-use of content which was only ever meant to be consumed. but how do these techniques fare in the age of digital interactivity, when the media produced by these institutions isn't only meant to be consumed, but--in fact--designed to be used? what does resistance look like on platforms which anticipate + even monetize those conversations aimed at criticizing them, where it's all too easy to mistake the "protocologically enforced" modes of participatory behavior for our own "tactical" agency. "With so many 'customizable options' available, how can she 'resist'?", writes new-media artist/theorist Curt Cloninger, "The danger of MySpace and YouTube is not the threat that they may wind up archiving and owning all the ‘content’ I produce, or that they are currently getting rich off the content I produce, but that they control the parameters within which I produce ‘my original’ content."</p>
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<p>is it a contradiction if a post discouraging people from using Facebook receives lots of likes, comments && shares on the platform? artists/activists movements--from the Situationists to Culture Jammers to Tactical Media--have for years been resisting the corporate agendas of mass media through a series of techniques centered around the un-authorized re-use of content which was only ever meant to be consumed. but how do these techniques fare in the age of digital interactivity, when the media produced by these institutions isn't only meant to be consumed, but--in fact--designed to be used? what does resistance look like on platforms which anticipate + even monetize those conversations aimed at criticizing them, where it's all too easy to mistake the "protocologically enforced" modes of participatory behavior for our own "tactical" agency. "With so many 'customizable options' available, how can she 'resist'?", writes new-media artist/theorist Curt Cloninger, "The danger of MySpace and YouTube is not the threat that they may wind up archiving and owning all the ‘content’ I produce, or that they are currently getting rich off the content I produce, but that they control the parameters within which I produce ‘my original’ content."</p>
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